Is your family's emergency kit a disaster?

Nearly 60% of Americans say they currently do not have a family emergency plan in case of a natural disaster or other emergency, according to a 2013 national survey conducted by the Ad Council. To encourage parents to engage their children in a conversation about preparing for emergencies, including natural and man-made disasters, FEMA and the Ad Council created new PSAs as part of their Ready Kids campaign.

Emergency Kit Ad #1

Click here to watch ad.

Emergency Kit Ad #2

Click here to watch ad.

Story Highlights

  • New unconventional ad campaign encourages families to create an emergency plan
  • Six out of 10 Americans don't have a disaster plan, according to survey
  • Only 19% said they were very prepared for a disaster
  • One tag line for quirky campaign: Winging it is not an emergency plan

To see more about the Ad Council campaign, visit the Ad Council's webpage.